OUR SYLLABUS

List of Topics Handled by our Experts

Mr.N.Viswanathan
Topic: Entrepreneur & Entrepreneurship

Definition of an Entrepreneur

Why entrepreneurship

Advantages of entrepreneurship

Disadvantages of entrepreneurship

Types of entrepreneurs

Characteristics of entrepreneur

Ways to become a successful Entrepreneur

Mantras of becoming a successful entrepreneur

Assignment: Questionnaire for an entrepreneur

Steps to start a small scale industry

Product identification

Form of ownership

Location of unit

Approvals from government

Clearances

Fixed capital

Working capital

Starting production

Marketing the product

Assignment: Case study of some companies

Mr.M.Krishnakumar
Topic: Market Survey

Introduction to Marketing research & Market survey.

Type of data (information needed)

Objectives of marketing research & survey.

Areas of marketing survey.

Procedure of market survey.

Data collection methods.

Market survey methods.

How to frame a questionnaire

     Identification of factors / attributes / variables for survey

     Framing questions using the factors / attribute / variables.

Case – study – Mobile phone usage / purchase survey.

Factors to be considered while framing a questionnaire.

Assignment: Students were asked to prepare a survey questionnaire on their corresponding projects. 

Ms.G.Suganya

Topic : Marketing Management – Overview

Identify and profile distinct groups of buyers who differ in their needs and preferences (Market Segmentation)

Establish and communicate the distinctive benefits of the company’s market offerings for each target segment.

Assignment: Select one or more market segments to enter (market targeting)

Mrs. M.Jothimani

Topic: Self Analysis with SWOT

            4P’s of Marketing

Self Analysis with SWOT:

Personality Development

SWOT Analysis

4P’s of Marketing:

Market - Explanation

Marketing - Explanation

Marketing Concept

Assignment: Questionnaire

Mr.M.R.Gopalakrishnan

1. Book Keeping

2. Accounting

3. Difference between book-keeping and Accounting

4. Types of accounts and Rules for   Journalizing.

5. Journal

6. Ledger

7. Cash Book

8. Various subsidiary books like,

                Purchase day book

                Sales day book

                Purchase return book

                Sales return book

                Bills receivable book

                Bills payable book

                Balancing of Ledger

                Extraction of balances

9. Balancing of Ledger

10. Extraction of balances

Assignment: A book-keeper submitted to you the following Trial Balance, which he has not been able to agree.  Rewrite the Trial Balance, correcting the mistake committed by him.

Mr.K.Karuppusamy

Business Law - Taxation guidance for MSME - Statutory and Mandatory requirements

Business Law:

      The Micro, Small and medium industries policy (2008)

      The surfaces Act

      Taxation guidance for MSME :

      Service Tax an overview

Value added Tax (Registration & Procedure):

      Statutory and Mandatory requirements

      Employees state Insurance Corporation

      Pollution control norms and Rules.

      Inspector of factories rules and compliance.

      Legal requirements / statutory clearance

Assignment: Industrial policy 2008 applied by the MSME in your area. 

Dr.M.Mangala Gowri

Topic: Demand estimation and Forecasting

Predict the furtune demand and planning for future production.

Forecasting the Demand explain the various methods of demand forecasting both.

Short term and long term and importance of demand forecasting.

Assignment: 

Make a list of variables which determined the demand for the product chosen by the participants.

Conduct a survey to know the expectation / needs of the buyer for your product / service.

Mr.K.Somasundaram

Business Organization Structure and Registration Process.

Meaning of Business – Requirements to start a business enterprise Nature of enterprise - Proprietorship, Partnership firms, Hindu Undivided Family business, Co-op societies, Joint Stock Companies (Private Limited& Public Limited Companies) and  their characteristics.

Merits and Demerits between proprietorship & partnership firm, Firm and Co-operative societies and between private and public limited companies.

Registration of enterprises: Procedures and document requirements in respect of registration of business enterprise.

                                               

Mr.B.Varadarajan

The basic qualities required in entrepreneurs.

About Market, Domestic Market and Export Market.

Ways to start an Export Business.

Marketing strategy

Market Segmentation

Selling and Sales Promotion

Pricing and Pricing Policy.

Mr.V.Rajendran

Break – Even Analysis

Break – Even Point

Break – Even Production

Break – Even Pricing

Mr.N.Ramaswamy

ETIQUETTE for the professional Interpersonal Skills SWOT Analysis Framework Environmental Scan 

Classes Handled by Consultancy persons

1. Innotech Consultancy - Mr. R. Manavalan

2. Wise Management Systems - Mr. S. Subramanian

3. Upadesak Training & Staffing Propositions - Mr. Lalithkumar

Classes Handled by Govt. organization Persons

1. KVIC - Mr. M. Selvaraju

2. Animal Husbandry - Mr. R. Kamalanathan

3. TAHDCO - Mr. Hari Narayanan